BROOKWOOD CHURCH
Helping a growing church communicate one unified story.
THE INVITATION
Brookwood Church invited me to develop a communications strategy and creative campaign as part of the interview process for a Communications Manager role. The assignment extended beyond creating a sermon series campaign—it asked how I would steward communication across an entire church community.
Rather than beginning with design, I began with a question.
How do we help people move from attending church to becoming part of its story?
That question shaped every decision that followed.
From creative direction and campaign strategy to storytelling, photography, and social media, each piece was designed to support one clear message across every touchpoint. The goal wasn’t simply to create beautiful communication, but to create communication that helped people understand, engage, and take their next step.
PROJECT SNAPSHOT
Organization
Brookwood Church
Role
Communications Manager Candidate
Project
Interview Campaign & Communications Strategy
Scope
*Communications Strategy *Campaign Development *Creative Direction *Storytelling *Social Media *Photography Direction *Brand Experience
Deliverables
*20-page strategic presentation *Sermon series campaign *Social media campaign *Communications timeline *Storytelling strategy *Photography direction *Merchandise concepts *Leadership scenario
MY APPROACH
Before creative direction comes curiosity. Before strategy comes understanding.
Every decision began by asking what would best serve Brookwood’s mission, its people, and the story it was trying to tell.
Every campaign begins with listening.
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LISTEN
Understanding the mission before creating the message.
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DISCOVER
Identify the story worth telling.
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DESIGN
Develop a visual language that reflects the story.
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UNIFY
Create consistency across every communication touchpoint.
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INVITE
Move people beyond awareness toward participation.
FEATURED WORK
01
Campaign Identity
The campaign identity established a timeless, editorial visual language rooted in authenticity, community, and intentional design. Built to remain consistent across every platform, it created a unified experience from the first announcement to the final Sunday.
02
Social Campaign
Designed to build awareness, generate anticipation before launch, and encourage meaningful engagement throughout the Kingdom: Men & Women series. Every social touchpoint, from launch graphics and story sequences to reels and engagement posts, supported one unified campaign experience.
03
Storytelling Strategy
An authentic testimony demonstrates how the Kingdom of God is lived out through everyday faithfulness. Designed to complement the sermon series, the story reinforces the central theme without assuming a specific sermon focus.
04
Merchandise Collection
Designed with a lifestyle approach, the collection extended the campaign beyond Sunday through timeless, everyday pieces that reinforced the visual identity.
